In a mixing bowl, combine warm milk, yeast, and 1 tsp sugar. Let sit for 5–10 minutes until foamy.

1. Add melted butter, eggs, red food coloring, cocoa powder, remaining sugar, and salt. Mix well.
2. Gradually add flour and knead until smooth and elastic, about 5–7 minutes. Cover and let rise in a warm place for about 1 hour or until doubled in size.
3. Mix brown sugar and cinnamon in a small bowl for the filling.
4. Roll dough into a large rectangle. Spread softened butter over the surface, then sprinkle evenly with cinnamon sugar.
5. Roll tightly into a log and cut into 12 even pieces.
6. Arrange rolls in a greased baking dish. Cover and let rise for 30–45 minutes.
7. Preheat oven to 350°F (175°C). Bake for 20–25 minutes until lightly golden.
8. Meanwhile, beat cream cheese, powdered sugar, vanilla, and enough cream or milk to reach desired consistency.
9. Spread icing over warm rolls before serving.